Search Results for 'Spill Your Green Beans'

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  CSRminute: Ecolab Named One of "Best Corporate Citizens" in China; Sierra Club Ranks Greenest School (01:18)
  by: 3BLMedia

  Hello, I’m Emily Polk, and these are your CSR Minute headlines for Wednesday, August 25th: Ecolab is one of 21 global companies to  (More)Hello, I’m Emily Polk, and these are your CSR Minute headlines for Wednesday, August 25th: Ecolab is one of 21 global companies to receive the award “Best Corporate Citizen for Driving Sustainability in China 2009-2010.” Ecolab was recognized for its programs in cleaning, sanitizing, food safety, and infection prevention products and services. The selection process included public online voting and assessments by an expert committee. The Economic Observer, a weekly Chinese newspaper, organized the awards, which were presented at the first China Sustainability Leaders Symposium. For the fourth year, the Sierra Club has ranked “Cool Schools,” naming Vermont’s Green Mountain College the nation’s greenest school. 162 colleges completed the Club’s survey, which consisted of 10 categories including academics, energy supply, purchasing, and food. Each category was worth 10 points, with a maximum score of 100. Green Mountain College, which ranked 35th last year, scored 88.6. The second and third ranked schools were Dickinson College and Evergreen State College. For more information on these and other stories, go to thecsrminute.com.  (Less)

  Added: 15 days ago Views: 33 Comments: 0

  

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  CSRminute: Samsung Doubles Microcredit Loan Budget; Vodafone Essar Sponsors Eco-Rickshaws (01:15)
  by: 3BLMedia

  Hello, I’m Emily Polk, and these are your CSR Minute headlines for Friday, August 20th: Samsung, Korea’s top conglomerate, has  (More)Hello, I’m Emily Polk, and these are your CSR Minute headlines for Friday, August 20th: Samsung, Korea’s top conglomerate, has doubled its target for microcredit loans to $51 million dollars this year. The announcement comes as big businesses in Korea are being called on to help small firms and workers. Samsung raised its funding for this year by frontloading its planned spending for next year. Six of its affiliates, including Samsung Electronics, will commit $26 million dollars every year for the next ten years to the microcredit program. Battery powered rickshaws have hit the streets of New Delhi, India, sponsored by telecom company Vodafone Essar as part of its eco-friendly and corporate social responsibility activity in advance of the Commonwealth Games, to be held in Delhi in October. The E-ricks promote green transportation for a cleaner environment in the Indian capital city. Next month, Vodafone will send SMSs to its subscribers about its launch of a “Clean Delhi” program. For more information on these and other stories, go to thecsrminute.com.  (Less)

  Added: 21 days ago Views: 44 Comments: 0

  

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  CSRminute: UDR Wins LEED Silver from U.S. Green Building Council for Dallas Homes; Producers Guild o (01:23)
  by: 3BLMedia

  Hello, I’m Emily Polk, and these are your CSR Minute headlines for Monday, August 16th: UDR, the real estate investment trust, has  (More)Hello, I’m Emily Polk, and these are your CSR Minute headlines for Monday, August 16th: UDR, the real estate investment trust, has received LEED Silver certification from the U.S. Green Building Council for its Belmont community in Dallas. The community of 464 homes was designed and engineered to use 20 percent less energy and 36 percent less water than a conventional apartment complex. The development is the first in the Dallas/Fort Worth area to receive LEED certification, and the most recent initiative in UDR’s commitment to sustainability in construction of energy efficient housing. The Producers Guild of America has launched a new, Web-based Green Production Guide. The interactive Web site contains a database of more than 1,500 listings of environmentally sensitive products and services from vendors nationwide. Disney, Fox, NBC Universal, Sony Pictures Entertainment, and Warner Bros. have provided funding to launch the effort as part of the PGA Green Initiative. For more information on these and other stories, go to thecsrminute.com.  (Less)

  Added: 23 days ago Views: 49 Comments: 0

  

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  How Facebook and Twitter are Changing the Business World. And How They Aren't. (05:10)
  by: 3BLMedia

  How Facebook and Twitter are Changing the Business World. And How They Aren’t From Glenn Croston's Fast Company expert blog I heard  (More)How Facebook and Twitter are Changing the Business World. And How They Aren’t From Glenn Croston's Fast Company expert blog I heard through the Tweetvine that Twitter, Facebook, and YouTube are changing the world, creating entirely new ways of reaching customers and doing business. I've thought about this a lot, but I'm not buying it. Not entirely, at least. Oh sure, things are changing--social networking lets you connect with a finely tuned group of people no matter where they are. You're with them just about everywhere they go, on their computer and on their phone. But social networking and new media are just tools that help us do the same things businesses always have. The true power of these tools is to create not just electronic connections, plugging us all in, but to build the trust and relationships that good businesses are built on. That part hasn't changed at all, and that's the piece that is often missing. Every business needs to achieve a few simple things--have something to sell, let people know about it, and then sell, baby, sell! But successful businesses are about more than transactions. A transaction with one purchase is okay, but good relationships are priceless, translating into a lifetime of business together. And relationships are built on trust. When you have a relationship with people who feel like they know you and trust you, then they're ready to do business. In the old world of business, people built this relationship and trust by getting to know each other over the years. They would talk, see each other in action, and build a reputation of being trustworthy. Crazy stuff. In his book The Tipping Point, Malcom Gladwell talks about how people connect with each other for trends like Hush Puppies to suddenly explode into our awareness. The conduits for these trends are varied, but always boil down to relationships, with people coming together and exchanging ideas, opinions, and information. The difference between ideas that fizzle and those that sizzle is how well these ideas are carried through relationships from person to person to person. For all of the changes in the world and technologies to connect with other people, we're still looking for these relationships and we aren't always finding them. The world of mass marketing often involves a tightly controlled one way communication firehose which doesn't feel much like a relationship, or at least not a very good one. At its worst it isn't a conversation, but more like being trapped in an elevator with someone who has bad breath and just doesn't stop talking at you. We want out. The new world of marketing using media like blogs, YouTube, Facebook, and Twitter, is all about using new tools to create old-style relationships. We want to feel again like we are actually connecting with other people and businesses. We long for the sense of community. Maybe all of these Facebook friends and Twitter followers aren't our neighbors and maybe our knowledge of them is limited to the size of our phone screen and 140 characters, but we feel like we're reaching out and connecting with people. It is our new mobile village that we carry around in our purse and pocket. No wonder businesses want to be a part of our village. How do you build these old relationships with these new tools? Engage people, with humor, creativity, and honesty. And listen. A good relationship in business or the rest of life is about communication and understanding. People want to feel like you get them, that you understand them, and they can trust you. That's why the world of marketing is changing, and why it isn't. People don't just want to be sold things, but to be engaged and listened to. I like the non-firehose approach to connecting with people in our mobile villages, and I like original content. Maybe it's just me, but a gushing torrent of Tweets with forwarded links doesn't feel much like a real connection with other people. Steely silence probably isn't the way to go either. The potential of Twitter and Facebook is that you can feel like you're connected to hundreds or thousands of other people, and it's a two way street. People see your tweets and they read yours. People post on your wall, and they post on yours. If you want to get invited into our village, don't be a rude guest. Join the conversation and contribute something interesting and original. The best videos make us feel like we are part of something that is being revealed to us, engaging us in conversation and making us part of the story. There might be a million other people watching the same video, but for a moment it feels like it's just us. The Old Spice video campaign with Isaiah Mustafa ("I'm on a horse") was a spectacular success not just because it was hilarious, but because it developed into a fascinating and highly public dialog. It felt like he was part of our personal village, talking just to us for a moment. We love celebrity Tweeters like Ashton Kutcher or Justin Bieber because of the possibility in an age of handlers and careful control of information that we're seeing these people directly in real time with their guard down, as if we caught them at the supermarket in their sweats. CSR efforts and corporate sustainability help to build trust and relationships in your village, showing that your business is about more than selling things. Honest brands are good brands. In helping Volcom recently with their Give Jeans a Chance Campaign, collecting donated jeans to give to the homeless, I've learned how valuable sincerity can be in an effort like this, engaging people with an open, simple, and honest message. They're not just talking about doing good things. They are doing them. Working with 3BL Media to tell your CSR story through their unique distribution network further boosts your relationships and amplifies your signal with the full range of social networking, videos, and other media. The bottom line is to say what you mean, and say it well. And don't just say it, but do it. Don't just market yourself. Build relationships. Be honest. Reach out to people, and they'll reach out to you. And the business will flow from there. You see, things haven't really changed that much after all, have they. Glenn Croston is the Green Business Doctor and the author of 75 Green Businesses and Starting Green, working with businesses everywhere to make green their favorite color, providing low cost and high impact consulting, training, and media outreach. Full disclosure--he's been working with Volcom and 3BL Media lately, and he thinks they're doing great things. Invite him to join your village. You can reach him at glenn.croston@startingupgreen.com and www.startingupgreen.com. SUP8347  (Less)

  Added: 27 days ago Views: 49 Comments: 0

  

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  Biodegradable Food Packaging v Compostable Food Packaging - Don't Get Greenwashed (03:07)
  by: Vivbizclub

  There are a lot of products claiming to be "biodegradable" these days (particularly in food packaging). These products are greenwashing as  (More)There are a lot of products claiming to be "biodegradable" these days (particularly in food packaging). These products are greenwashing as the terms biodegradable as a relatively meaningless term when it comes to packaging. Learn the differences between "biodegradable" and "compostable" and make sure you don't get greenwashed. url:http://vivbizclub.com (Less)

  Added: 29 days ago Views: 45 Comments: 0

  

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  Purchasing Biodegradable Coffee Cups - 4 Things You Have to Know (02:08)
  by: Vivbizclub

  A quick overview on purchasing biodegradable coffee cups and the 4 things you must look for in hot cups to make sure you're getting  (More)A quick overview on purchasing biodegradable coffee cups and the 4 things you must look for in hot cups to make sure you're getting biodegradable cups that are actually green. (Less)

  Added: 29 days ago Views: 48 Comments: 0

  

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  CSRminute: Google Signs 20-Year Deal for Clean Energy; Wendel, Rosen, Black & Dean Eco-Law Firm Earn (01:44)
  by: 3BLMedia

  Hello, I’m Gretchen Siegchrist, and these are your CSR Minute headlines for Monday, August 2nd: Google has signed a contract with an  (More)Hello, I’m Gretchen Siegchrist, and these are your CSR Minute headlines for Monday, August 2nd: Google has signed a contract with an Iowa wind farm to purchase clean energy at a set rate for the next 20 years. The Power Purchase Agreement is the first deal brokered by Google Energy, which gained the ability to buy and sell electricity like a public utility in February. Google’s purchase from the NextEra Energy Resources Story County II facility in Iowa will supply enough power to run several Google data centers. Google has invested $38 million in wind farms this year. Wendel, Rosen, Black & Dean has earned B Corporation certification, making it one of the few law firms in the country to receive that title. Wendel Rosen, an Oakland-based firm, launched its Green Business Practice Group in 2003, and became the first certified green law firm in the U.S that year. Awarded by B Lab, the nonprofit dedicated to creating a new model of business with integrated social and environmental goals, B Corps certification has been given to more than 300 companies in 54 countries. For more information on these and other stories, go to thecsrminute.com.  (Less)

  Added: 2 months ago Views: 56 Comments: 0

  

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  Volcom is Giving Your Jeans and the Homeless Another Chance (05:10)
  by: 3BLMedia

  Glenn Croston's Fast Company Blog As a producer of youth clothing Volcom stands out for its unique style and attitude. "Youth against  (More)Glenn Croston's Fast Company Blog As a producer of youth clothing Volcom stands out for its unique style and attitude. "Youth against establishment" they say, and their gear for snowboarders, surfing, and skateboarders has coolness to spare, but making clothes isn't the only cool thing they do. Volcom is launching their Give Jeans a Chance Program again in August, collecting used jeans across the country and forwarding these to the homeless. That's cool. Or "siiiick", maybe I should say. Volcom will collect jeans at 300 locations everywhere (find one near you by clicking here), and make sure the jeans get into the hands of people who really need them at homeless shelters. The number of homeless has grown in the Great Recession, but donations to charities helping the homeless have fallen, making things even harder. For people who have little, a pair of jeans can make a big difference in their lives. Heading up the program, Floris Gierman, Volcom's Director of Retail Marketing says, "Putting on clean, dry jeans in the morning is something that most of us take for granted. It's easy to forget the tremendous number of homeless people living in the U.S. who cannot enjoy the same simple privilege." The program is a collaboration of Volcom with the National Coalition for the Homeless (NCH). Neil Donovan, Executive Director of the NCH said about last year's campaign, "Volcom's Give Jeans a Chance (GJAC) is inspiring thousands to make a single donation and it's having a huge impact in the lives of so many homeless people." In 2009 the program collected over 5000 pairs, and this year they are shooting for 10,000 pairs. In addition to collecting jeans, they are also selling Give Jeans a Chance t-shirts and forwarding part of the proceeds to the NCH as another way to help. Programs like this to give back to people and planet are an important part of sustainability, showing where a company's heart is really at. Going green is not just about changing light bulbs and saving polar bears, but helping all of the people we share the planet with, remembering that we're all in this together and that by reaching out to others we can really make a difference in the world. When you see the video of the program, it's easy to see that Volcom and they people they're working with on the campaign are truly walking the CSR walk. Volcom has other programs helping people and planet too, like their V.Co-Logical line of eco-friendly clothes made with organic cotton, vegetable dyes, organic stains, hemp and other low impact production methods. They have teamed up with 1% for the Planet to donate 1% of sales of the series to environmental causes, and with their Give Back programs they are helping out with cleaning beaches and other activities. Like the green outdoor clothing pioneer Patagonia, people and businesses connected to the outdoors have a strong affinity for helping to preserve the environment that inspired them in the first place. It also doesn't hurt that you can get some cool stuff by donating your jeans. If you donate a pair of jeans at one of stores receiving them, you'll get either a Give Jeans a Chance hat, sticker or button, and you'll be entered to win a year's supply of Volcom Brand Jeans (VBJ), a $1,000 Volcom prize pack or one of the 50 VBJ runner up prize packages. "Last year's drive proved to be rewarding to all involved," said Derek Sabori, Volcom's Director of Sustainability and Corporate Social Responsibility. "You see the photos and people are just stoked ... Stoked to give back." So go through your closet, get out those old pairs stuffed in the back, the ones you haven't worn in years, check the Volcom Web site to find a participating store near you, and run down there with your jeans in August and September while the program is running. I've already got a few pairs set aside, and I'm looking forward to helping out. I hope you can too. Glenn Croston is the author of 75 Green Businesses and Starting Green, and the founder of Starting Up Green. He's stoked to give back too. GCC8103  (Less)

  Added: 2 months ago Views: 62 Comments: 0

  

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  CSRminute: Cummins Launches Sustainability Web Site; Salesforce Wins Two "Stevie" Awards for Innovat (01:59)
  by: 3BLMedia

  Hello, I’m Gretchen Siegchrist, and these are your CSR Minute headlines for Wednesday, July 28th: Cummins, the designer and manufacturer  (More)Hello, I’m Gretchen Siegchrist, and these are your CSR Minute headlines for Wednesday, July 28th: Cummins, the designer and manufacturer of power generation equipment, power systems and supplies, and engines, has launched a new sustainability Web site in conjunction with its 7th annual Sustainability Report. The Web site contains the Report and other information about Cummins’ environmental initiatives. The green programs and partnerships launched by Cummins in the previous year include meeting the EPA emissions regulations for its on-highway diesel engine in the U.S. Salesforce, the cloud computing company, has been awarded two “Stevie” Awards in the 8th Annual American Business Awards. Salesforce won for “Most Innovative Company of the Year” and its Salesforce.com Foundation won for CSR Program of the Year. Salesforce was recognized for redefining the enterprise software industry, and the foundation was honored for integrating a philanthropy model into its business practice. To date, salesforce.com employees have contributed more than 192,000 hours of volunteer service; more than 8,500 nonprofits run their operations with donated salesforce.com product; and more than $20 million dollars in grants has been awarded to nonprofits. For more information on these and other stories, go to thecsrminute.com.  (Less)

  Added: 2 months ago Views: 67 Comments: 0

  

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  Now is the time to invest in a Green Economy (12:43)
  by: Forumforthefuture

  As Forum for the Future celebrates the graduation of its Masters in Leadership for Sustainable Development, Green Party Leader and MP  (More)As Forum for the Future celebrates the graduation of its Masters in Leadership for Sustainable Development, Green Party Leader and MP Caroline Lucas tells Anna Simpson why the next five years are essential if we are to move towards a more sustainable way of life, and calls for leaders in business and government to show real courage and commitment.  (Less)

  Added: 2 months ago Views: 58 Comments: 0